Category: programmatic

To say that Connected TV (CTV) has revolutionised how UK audiences watch content would be an understatement. Since smart TVs started to become more

SBS Sourcing, as a partner of Freewheel technology, reveals that on the 29th of March Freewheel will announce “new self-service capabilities to TV buyers

SBS Sourcing, partner of Media.Monks, has reported this article written in collaboration between Jakub Otrząsek, VP of Data, APAC and Edie Cheng, Head of

In early February 2022, Google announced the launch of the new Search Ads 360 (SA360) experience with major changes to be rolled out to

This year’s spate of data and privacy revelations (and subsequent Congressional hearings) have forever changed the conversation about consumer data and privacy. SBS Sourcing

When Apple rolled out its iconic “There’s an App for That” ad campaign in 2009, the value proposition to potential iPhone buyers was spectacularly

Right now, the world is battling a coronavirus epidemic. It started in December 2019, when a group of people from China’s northern Hubei province

Connected TV’s rapid growth doesn’t look to be slowing down anytime soon. Despite the unstable economic situation over the last few years, audiences have

Digital audio has become part of most people’s daily routines. From listening to podcasts on the commute, to streaming playlists at the gym, audiences

n our previous blog we provided an overview of the UK digital audio advertising market, now we’ll explore why digital audio is primed to