The Digital Operations team takes on the responsibility for the business programmatic strategy. Diligently identifying emerging market opportunities, they develop solutions to enhance the value and stability of our proprietary strategies, establishing our position as a pioneer in the field. Under the leadership of our Head of Operations, the dynamic team strives for precision and effectiveness in campaigns, collaboratively transforming client goals into intelligent strategies. With a sharp focus on current objectives, the team ensures campaigns run on the most suitable platforms, activating the most relevant data segments within appropriate brand-safe site lists. Additionally, the team oversees the integration of third-party vendors into strategies to evaluate the quality, attention, and viewability of activities. Ongoing optimisations remain a key focus to navigating and controlling the rapidly changing landscape of programmatic advertising.